Hey there! If you’ve landed on this page, chances are something I said made you pause, squint a little, and think, “Wait… does this guy actually know what he’s talking about?”
Totally fair question.
Sure, you could head over to my LinkedIn for the highlight reel — job titles, timelines, the usual Greatest Hits. But that’s like judging a book by its barcode. What it won’t tell you is that I’ve spent the past 20 years tinkering under the hood of businesses, helping them run smoother, faster, and smarter.
It also skips the fun detours — like diving into Psychology “just because,” and accidentally walking out with a Master’s degree (Check my Psychology site for more). Why? Because I’m genuinely obsessed with connecting dots most people don’t even notice. All that seemingly “random” knowledge? It’s become my secret sauce for spotting patterns, reading people, and turning feedback into insights that actually drive change. So yeah — I know a thing or two. And I’ve got the dents in my armor (and degrees on the wall) to prove it.
Over the years, I’ve picked up a pretty eclectic mix of skills that let me look at transformation from a broad, holistic angle — especially when it comes to people, performance, and improvement. That’s what this site is about. I’m here to share what I’ve learned — the hard way — because the more I write, the more I learn. Writing helps me reflect, refine, and sharpen what I know. And hopefully, it brings some fresh value to you, too — someone who probably knows a thing or two themselves.
So let’s call it a two-way street: I share. You reflect. We both grow. Stay tuned for more.
Now… if you are really interested in my professional background, here’s what ChatGPT has to tell about me:
Luis started his career in the thick of IT and manufacturing, managing shop floor systems for nonstop production environments. From early on, it was clear he wasn’t just there to keep systems running—he was wired to make them better. That mindset naturally pulled him into project management, Lean transformation, and process design.
As his career evolved, he moved from managing IT support teams to leading large-scale change initiatives. At Philips, he trained hundreds of employees across Latin America in Lean practices, helped boost IT satisfaction scores, and steered regional programs that improved both customer experience and financial results. For Luis, the real reward was always in making complex systems simpler—and more human.
When he transitioned into consulting, he brought that same approach to clients in industries like healthcare, mining, and food and beverage. He led NetSuite implementations, guided multicultural teams across multiple countries, and found creative ways to bridge tech and people—whether that meant designing entirely new workflows or writing custom scripts to extend platform capabilities.
More recently, at BayWa r.e., Luis has taken the lead on NetSuite transformations within the supply chain, driving optimizations that have saved time, reduced costs, and improved data clarity. He’s handled data migrations, improved inventory processes, and led kaizen events targeting big wins like cutting slow-moving stock by hundreds of thousands of dollars.
Alongside all of this, he’s been studying psychology—not as a career shift, but as a way to understand people and change more deeply. For Luis, transformation isn’t just a buzzword—it’s a blend of logic, empathy, and smart systems thinking, built on years of hands-on experience and a genuine drive to help organizations work better.